Final Project for General Assembly User Experience Design circuit

Looking For Group app for Destiny 2
Download the UX Design presentation
Experience the app prototype

• Conducted Research through competitor analysis, user interviews and affinity mapping

• Developed User Personas to better understand user tasks and necessary app features; this understanding led to mapping out user flows and highlighting priority features

• Produced paper prototypes which were used to run early usability tests; this low fidelity approach allowed for quick edits and concept iterations to be written down and worked out on the fly

• Key sketches would serve as key wireframe pages for the working prototype

• Working prototype would be used for Usability Testing; interview subjects were tasked to Recruit a group for their chosen activity, Join a Group in Progress, contact a Clan for membership and Create a Post for their own Clan

Tasks performed:
•Acted as Lead Production Artist through span of project
•Production and Layout of individual packaging components
•Maintaining layout consistency across different platforms
•Ensured all components follow style guide specifications
•Press ready file preparation

Tasks performed for special printing components:
•Production and Layout
•White plate setup to control metallic substrate reflection
•Working with client to confirm proper image placement and substrate values

All images property of Electronic Arts

Tasks performed:
•Production and Layout for all components; Led production team to maintain platform consistency
•Following style guide specifications
•Press ready file preparation
•Communicating with printer regarding file receiving and dieline issues
•Localization of standard packaging

All images property of Electronic Arts

Tasks performed:
•Ported web layout to downloadable PDF layout
•Production and Layout; Led production team to maintain layout consistency across platforms/language layouts
•Localized English to French, Spanish and Brazilian Portuguese

All layouts created for ASG-Spark for Square Enix. All images property of Square-Enix.

A marketing preview guide for Street Fighter V created while I was working at OffBase Productions, for Capcom, Inc.

As a collaborative effort, I worked with copy writers, the client and led production/design teams to provide pre-release previews of the game to give insight to marketers. After conceptualizing the design, I also built much of it myself.

Using client supplied in-game screenshots and character art, I was able to tell this story through designing all the elements of the guide including announcement calendars, world tour event schedules, tournament bracket visuals and even the character move list.

Tasks performed:
•Produced base mechanicals to consistently produce box shots
•Production and Layout of individual packaging components; Precise dieline placement and integration of raster/vector layout
•Asset management; changing dielines, screenshots, figurine imagery
•Localization and production of internal packaging: Game cover slipsheet artwork, disc label, manual cover/manual
•Manual localized to four languages: English/Québécois/Spanish/Brazilian Portuguese

Created at ASG-Spark for Disney Interactive Studios.

Tasks performed:
•Production and Layout; Porting original concept from design team to alternate layouts, progressive updates to existing layouts
•Conceptualization of alternate layouts; self-closing mailer saves cost by using a single cut of substrate
•Scanning/color correction of client's original imagery

Fonts used:
Adobe Jenson Pro, Cezanne, Waters Titling

Tasks performed:
•Logotype design and production

The final logotype clearly draws inspiration from the client's product, which is aimed toward developing children's sensory skills. The goal in the logotype was to better advertise the key concepts of the product, market to children, and to make the product stand out during Point-of Purchase.

24" x 36" Poster

Tasks performed:
•Layout design
•Photography/Image manipulation
•Large format printing and mounting

Fonts used:
LucidaBright, OCRB

Tasks performed:
•Layout/imagery design
•Research of student needs/marketing
•Research in cost-effective printing
•Press ready file preparation
•Communication with client

Fonts used:
Lido STF

Tasks performed:
•Layout Conceptualization and Design
•Vector Graphic Reproduction
•Project Management—Coordinating with Client and Printer
•Photography

Tasks performed:
•Designed/Produced booth graphics using the client's developed product style, while promoting their new “Therapy” product line
•Project coordination with booth vendor/printer and client for delivery and approvals

Tasks performed:
•Concept ideation and initial submission of loose design drafts
•Mood board creation
•Presentation of draft ideas to client
•Design execution and presenting rationale documentation. Download link to the design rationale.
•Coordination and communication with printer/client to finalize the project

Tasks performed:
•Designed/Produced packaging concept
•Developed dielines and composition of materials
•Mockup building